For Gen Z, craft drinks have become a way of self-expression and identity

SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ — In a world riddled with economic uncertainties, the dining industry is undergoing a remarkable transformation, propelled by Gen Z’s insatiable appetite for unique experiences and penchant for affordable, small indulgences.

Gen Z, the largest and most diverse generation with a staggering spending power of $360 billion, craves diversity and personality in their dining experiences. In the post-pandemic world, Gen Z is emerging with a fervent desire for experiences that go beyond the ordinary or offer a respite from the daily grind.

Originally published at https://www.prnewswire.com/news-releases/for-gen-z-craft-drinks-have-become-a-way-of-self-expression-and-identity-301993854.html
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