For Gen Z, craft drinks have become a way of self-expression and identity

SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ — In a world riddled with economic uncertainties, the dining industry is undergoing a remarkable transformation, propelled by Gen Z’s insatiable appetite for unique experiences and penchant for affordable, small indulgences.

Gen Z, the largest and most diverse generation with a staggering spending power of $360 billion, craves diversity and personality in their dining experiences. In the post-pandemic world, Gen Z is emerging with a fervent desire for experiences that go beyond the ordinary or offer a respite from the daily grind.


Gen Zers are self-reliant and collaborative and care deeply about the environment.
Gen Z prioritizes value, freshness, health and diversity in food choices.
Gen Z prioritizes value, freshness, health and diversity in food choices.
The diversity of options speaks to the demand of the diverse ethnic and cultural background.
The diversity of options speaks to the demand of the diverse ethnic and cultural background.
Gen Z spends most of their disposable income on dining out.
Gen Z spends most of their disposable income on dining out.
Gen Zers are self-reliant and collaborative and care deeply about the environment.
Gen Z prioritizes value, freshness, health and diversity in food choices.
The diversity of options speaks to the demand of the diverse ethnic and cultural background.
Gen Z spends most of their disposable income on dining out.

Originally published at https://www.prnewswire.com/news-releases/for-gen-z-craft-drinks-have-become-a-way-of-self-expression-and-identity-301993854.html
Images courtesy of https://pixabay.com

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