Gen Z’s love of “little sweet treats” driving growth of nation’s largest specialty cake company

DALLAS, June 18, 2024 /PRNewswire/ — Nothing Bundt Cakes, famous for its handcrafted Bundt Cakes, Bundtlets and Bundtinis®, is celebrating the opening of its 600th bakery, located in Tampa – Town ‘N’ Country, Florida, as the brand continues its strategic expansion.

The Dallas-based company has grown into the nation’s largest specialty cake company, with locations throughout more than 40 states and Canada. It was recently named Yelp’s 2024 No. 26 Fastest Growing Brand and ranked No. 84 in the 2024 Technomic Top 500 Chain Restaurant Report. 

Nothing Bundt Cakes opened 84 bakeries in 2023. Its 600th bakery is the 41st new location so far in 2024. The brand is on track to become one of the highest-growth companies in the industry over the next few years, with more sites in the development pipeline as it expands in new and existing markets.

“With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying ‘little sweet treats’ and the snackification of the American diet, Nothing Bundt Cakes is growing faster than ever,” said Nothing Bundt Cakes CEO Dolf Berle. “We have been able to drive the business forward by elevating celebratory occasions and leveraging the ‘treat yourself’ trend – something our cakes have been doing since we opened our first bakery more than 25 years ago.”

In addition to cultural trends, companywide initiatives led by the brand’s leadership team are also creating unprecedented growth. Berle, the executive team and Bakery Owners across the country have focused on flavor innovation and ongoing digital transformation to delight guests and encourage even more frequent visits.

Nothing Bundt Cakes has introduced pop-up flavors like Churro Dulce de Leche, available exclusively in personal-sized Bundtlets, added innovative new limited-time partnerships with brands like OREO® and REESE’S®, and recently launched its first flavors for the season with the Tastes of Summer Collection, featuring six cake varieties.

The brand has ambitious plans to open its 1,000th location by 2027. To learn more about franchising opportunities, visit

About Nothing Bundt Cakes

Founded in 1997, Dallas-based Nothing Bundt Cakes is the nation’s largest specialty cake company, with 600 franchised and corporate bakeries in 40-plus states and Canada and growing. Bakeries Bring the Joy by offering handcrafted Bundt Cakes for pickup or delivery in a variety of flavors and sizes, such as Bundtinis®, the brand’s cupcake-sized Bundt Cakes, personal-sized Bundtlets and 8- and 10-inch Bundt Cakes, plus decorations and gift options for life’s “just because” moments and special celebrations. Named Yelp’s 2023 No. 2 Most Loved Brand, Nothing Bundt Cakes has also earned industry recognition that includes Entrepreneur’s Franchise 500® ranking and Franchise Business Review’s Franchise Hall of Fame.

For more information about Nothing Bundt Cakes, visit To learn more about franchising opportunities, visit

Media Contact:
Danielle Bramley
[email protected]

SOURCE Nothing Bundt Cakes

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