Keeping it Cool: Hisense Transforms Air Conditioning with Advanced Solutions for Ultimate Comfort and Efficiency

Hisense Transforms Air Conditioning with Advanced Solutions for Ultimate Efficiency

Tugrul Kumal, Deputy Director White Good, Hisense Middle East & North Africa

DUBAI, UNITED ARAB EMIRATES, July 24, 2023/ — Hisense, one of the largest global consumer electronics and home appliances manufacturers, has taken an innovative approach to the future of air conditioning with its latest range of solutions, featuring increased energy-efficiency, heightened intelligence, and a greater focus on healthier living and comfort.

Aligning with Hisense’s core theme of ‘Innovation for the people,’ the new range of air conditioners includes advanced engineering and cutting-edge features, along with high-performance and reduced energy consumption, enabling users to save on utility bills, as well as minimizing environmental impact. Leveraging intelligent technology and internet connectivity, the user experience is further enhanced, with seamless control.

“Hisense’s smart air conditioners prioritize optimal indoor air quality through advanced filtration systems and effective air purification technologies, ensuring a healthier living environment,” said Mr. Tugrul Kumal, Deputy Director White Good, Hisense Middle East & North Africa. “With precise temperature control, adjustable airflow, and quiet operation, Hisense guarantees all-round comfort, enabling users to create their ideal indoor climate for peaceful and undisturbed spaces.”

The airflow control technology incorporates a lightweight fan design, high wind resistance duct design, and the ability to provide customized, comfortable airflow, delivering a premium cooling experience tailored to individual preferences. The inverter tech upgrade includes torque adaptive compensation and over-modulation control algorithms, enhancing efficiency and performance. Furthermore, Hisense has strengthened heat transfer technology with pitch compact heat exchanger fins, FLUNT auxiliary fins, and a bridge design, to maximize heat transfer capabilities and further improve the efficiency of its cooling systems.

In addition to its impressive features, the new range utilizes the MEA T3 Inverter. With a remarkable 61°C operation capability, the Hisense T3 inverter LCAC ensures instant cooling even in extreme temperatures. The inclusion of WiFi control allows users to conveniently manage and adjust their air conditioner from anywhere within or outside their homes, while the environmentally friendly R32 refrigerant, which not only contributes to lower energy consumption but also has Zero ODP (Ozone Depletion Potential) and very low GWP (Global Warming Potential).

“Hisense sets the standard for advanced air conditioning solutions that prioritize performance, efficiency, and user well-being. With our high-tech ‘Connect Life’ (APP) solution for smart homes, we are transforming the way people experience comfort. Our innovative air conditioning systems introduce fresh air into the room through layered purification, ensuring a healthier and more rejuvenating indoor environment,” added Tugrul.



Founded in 1969, Hisense is a multinational company headquartered in Qingdao, China covering business areas like multimedia, home appliances, IT intelligent information and modern service industries.

The company owns three listed companies – Hisense Visual Technology, Hisense Home Appliances and SANDEN listed in Shanghai, Shenzhen, Hong Kong and Tokyo and has acquired many known brands including Toshiba, Gorenje, Kelon, Ronshen and ASKO.

With the core values of ‘integrity, innovation, customer focus and sustainability and the development strategy of ‘Sound Technological Foundation and Robust Operation’, the brand has delivered supreme quality products, excellent after-sales and customer services as well as the reassurance of its comprehensive warranties, for over 50 years.

Hisense is also the global leading brand in B2B industries including Intelligent Transportation, Intelligent Medical and Optical Modules. The company owns the world’s leading ULED Local Dimming backlight control technology and laser display technology while developing the chip technology and continues in developing 8K ultra-high-definition display image quality processing chips, TV SoC chips, and AI chips.

With products exported to over 160 countries and regions, Hisense has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup, UEFA EURO 2020 and 2022 FIFA World Cup, and becomes the global sponsor of Paris Saint-Germain football club.

Hisense has 16 industrial parks located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa, Mexico, etc. There are also 16 R&D centers located in Qingdao, Shenzhen, the USA, Germany, etc. working towards a wide range of highly competitive products.

For more information and all the latest updates follow:


Pragati Malik
+971 54 531 5575
email us here
Visit us on social media:

Originally published at