London Cocktail Company Drinks<\/p>\n<\/div>\n<\/div>\n
Major drinks firm London Cocktail Club backs down in trademark row with Brand Relations<\/i><\/p>\n \u2014 Richard Horwell<\/p>\n<\/div>\n LONDON, UNITED KINGDOM, June 16, 2023\/EINPresswire.com<\/a>\/ — Specialist food and drinks marketing company, Brand Relations has come out on top after a David v Goliath trademark battle with The London Cocktail Club (LCC). Richard Horwell, CEO of Brand Relations launched his company, London Cocktail in 2012 in a joint venture with a former business partner.<\/p>\n They set out to create high-end ready-made cocktails, without the need for an extensive drink\u2019s cabinet or the know-how of a trained mixologist.<\/p>\n But the partners parted ways and it was only during a scroll through Companies House last year that Richard discovered his former partner had dissolved the company they had created together.<\/p>\n After buying the name back from The Treasury, Richard found LCC had registered its trademark in three crucial categories (32, 33, 21) which gave them the option to trade in Ready to Drink (RTD) drinks under their name. <\/p>\n This meant London Cocktail, the very trademark Richard created would not be able to trade in the same categories under its company name. <\/p>\n A six-month legal battle ensued with LCC, a major player in the drinks industry which has the backing of chef Raymond Blanc and Dragon\u2019s Den judge, Sarah Willingham (an investor in Craft Gin Club, one of the largest alcohol delivery companies in the UK). <\/p>\n As a result, LCC has agreed to give up the three categories and will now not trade ready-made drinks or accessories under the LCC name.<\/p>\n Brand Relations has developed more than 150 successful brands over the years and Richard says it is fitting that his original trademark for London Cocktail is fittingly back under his own business umbrella in the year of the King\u2019s Coronation.<\/p>\n \u201cI launched the company during the year of the late Queen Elizabeth\u2019s Diamond jubilee. It all started during a Royal celebration and it has now ended with a Royal celebration,\u201d he said.<\/p>\n And he adds: \u201cThe timing is perfect now for the brand. The market for RTD cocktails is set to explode as the Hospitality Industry struggles to find staff to make high quality cocktails on site.<\/p>\n \u201cBut more importantly consumers are now looking for that high end Cocktail experience at home rather than paying excessive prices in cocktail bars.<\/p>\n \u201cIt\u2019s very satisfying when the little guy wins but I have always believed that this brand will become one of the biggest RTD cocktail brands in the world.<\/p>\n \u201cIt\u2019s an iconic brand, known and recognised across the globe and I am delighted to have it back.\u201d<\/p>\n Contacts Richard Horwell
\nThe two firms went head-to-head over a 10-year-old trademark which has resulted in LCC withdrawing in an out-of-court agreement.<\/p>\n
\nRichard Horwell
\nBrand Relations
\nTel: 0208 2228829 Mob: 07930211600 or richard@brandrelations.co.uk<\/p>\n
Brand Relations Ltd
+44 2082228829
richard@brandrelations.co.uk
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