Authors, Jeremy Baker and Melissa Wong<\/p>\n<\/div>\n
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<\/a><\/p>\nStores Don’t Suck book cover<\/p>\n<\/div>\n<\/div>\n
“Stores Don’t Suck: The 5 Principles of Amazing Retail Execution\u201d Available Today, Exclusively on Amazon.com<\/i><\/p>\n \u2014 Melissa Wong, CEO and Co-founder of Zipline<\/p>\n<\/div>\n SAN FRANCISCO, CA, UNITED STATES, June 20, 2023\/EINPresswire.com<\/a>\/ — Zipline<\/a>, a unified platform for operational excellence announces the launch of a timely new book titled “Stores Don’t Suck.”<\/a> The book, now available exclusively on Amazon.com<\/a>, challenges traditional notions of retail and offers fresh perspectives on the bright future of physical stores.<\/p>\n “Stores Don’t Suck” is the brainchild of the dynamic duo behind Zipline, Melissa Wong and Jeremy Baker. Melissa Wong is a retail veteran, having spent over 10 years focusing on retail communications at Old Navy. During her time in one of North America\u2019s largest retailers, she focused on improving the way the company communicated with the field, ultimately improving store execution and driving sales. She now serves as the CEO and co-founder of Zipline. <\/p>\n Jeremy is the co-founder and CTO of Retail Zipline, a company that was built to help streamline and coordinate retail communications. He has spent the last decade of his life working with retailers to improve their store operations and communications. Prior to that, he was a successful entrepreneur in the advertising technology space, an innovation lead at Yahoo!, and a technology consultant for high growth companies. <\/p>\n The duo has revolutionized the retail landscape for close to 100 best-in-class brands with their innovative SaaS solution for improving execution by improving communications, employee engagement and the store experience.<\/p>\n Drawing from their extensive experience and expertise in the industry, the co-founders delve into the transformative potential of brick-and-mortar stores in the digital age. In an era dominated by online shopping, “Stores Don’t Suck” is a rallying cry to reimagine the role of physical stores and leverage their unique advantages. Through captivating anecdotes, real-world examples, and insightful analysis, the co-founders present a compelling case for the enduring relevance and untapped potential of in-person retail experiences.<\/p>\n \u201cThe five principles are what every retailer should live by to drive a culture of performance and effectiveness,\u201d says Christopher Bailey, Director of Global Retail Operations at Allbirds. \u201cThis book showcases the power of communication and its impact on team empowerment. A must-read!\u201d <\/p>\n The book delves into the Five Principles for highly effective communications and store execution. Each principle is a step on the way to creating a fully integrated system of messaging, motivating, and engaging store teams. They include:<\/p>\n Create an aligned organization \u201cBrands that can consistently deliver a great store experience are the winners in today\u2019s competitive retail landscape,\u201d said Melissa Wong, Zipline CEO and Co-founder. \u201cBy leveraging the best practices of the leading retailers and following our five principles, any multi-store retailer can improve their operations, and, as a result, their sales.\u201d <\/p>\n \u201cAfter thirty-two years of retailing, I understand how complicated retail can be,\u201d says Evan Wayne, CIO at World Market. \u201cIf you follow these five principles, they will certainly make things easier and help drive consistent adoption that can lead to retail success.\u201d <\/p>\n To celebrate the launch, a limited-time offer is available on Amazon.com, where readers can purchase “Stores Don’t Suck” in both paperback and Kindle editions. The authors will also be hosting virtual events and engaging in interviews to discuss their revolutionary ideas and share their expertise.<\/p>\n For media inquiries, interviews, and review copies, please contact: Briana Loeb, Content Marketing Manager at briana.loeb@zipline.inc.<\/p>\n For more information about “Stores Don’t Suck” and to purchase the book, visit amazon.com.<\/p>\n About Zipline Michelle Wohl
\nCreate intent-based communication channels
\nSend the right message at the right time
\nEmpower your workforce
\nMeasure the execution<\/p>\n
\nZipline is how best-in-class retailers bring brand strategies to life in stores. A unified platform for operational excellence, Zipline brings together frontline communications, task management, learning, resources, insights, and more\u2014so everyone feels connected to the brand and inspired by their work. The company has an NPS of 78 and was named to the Inc. 5000 list of fastest-growing private companies. Store teams using Zipline have a 92% average team adoption rate of the software. What\u2019s more, CB Insights ranked Zipline as one of the 100 most promising B2B retail tech companies. Today, nearly 100 brands like Rite Aid and Sephora depend on Zipline to align and empower their store teams worldwide. For further information, please visit: https:\/\/getzipline.com<\/a>.<\/p>\n
Zipline
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