{"id":125623,"date":"2024-01-17T12:08:56","date_gmt":"2024-01-17T17:08:56","guid":{"rendered":"https:\/\/d5t8g5d.farmpresstheme.com\/retail\/bluezoo-winter-2024-further-improves-measurement-accuracy-for-foot-traffic-analytics-solution\/"},"modified":"2024-01-17T12:08:56","modified_gmt":"2024-01-17T17:08:56","slug":"bluezoo-winter-2024-further-improves-measurement-accuracy-for-foot-traffic-analytics-solution","status":"publish","type":"post","link":"https:\/\/d5t8g5d.farmpresstheme.com\/retail\/bluezoo-winter-2024-further-improves-measurement-accuracy-for-foot-traffic-analytics-solution\/","title":{"rendered":"BlueZoo Winter 2024 Further Improves Measurement Accuracy for Foot-Traffic Analytics Solution"},"content":{"rendered":"
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BlueZoo logo<\/p>\n<\/div>\n
BlueZoo dashboard<\/p>\n<\/div>\n
Bill Evans, BlueZoo CEO<\/p>\n<\/div>\n<\/div>\n
Next Generation Calibration Process Accelerates Sensor Deployment and Boosts Accuracy<\/i><\/p>\n \u2014 Bill Evans, BlueZoo\u2019s CEO<\/p>\n<\/div>\n NEW YORK, NEW YORK, USA, January 15, 2024 \/EINPresswire.com<\/a>\/ — BlueZoo, the innovator in foot traffic measurement and analytics solutions, today announced BlueZoo Winter 2024, with new capabilities to further improve audience measurement accuracy and manage tens of thousands of remote sensors. <\/p>\n Improved Measurement Accuracy and Deployment Speed \u201cOur customers insist on accuracy and low cost, as well as privacy protection for consumers consistent with the General Data Protection Regulations (GDPR),\u201d says Eduardo Davila, Managing Director of NetMX, a leading systems integrator serving retail and hospitality markets in Spain and Latin America. \u201cWith BlueZoo\u2019s Winter 2024 release, we\u2019ll be able to install and calibrate BlueZoo sensors faster than ever. We save time, but continue to enjoy the accuracy of passive Wi-Fi impressions measurement. Our retail customers especially appreciate the easy deployment and reliability of the BlueZoo sensors.\u201d<\/p>\n Effortlessly Manage Large Deployments \u201cEasy BlueZoo administration reduces costs of ownership, consistent with our goal to be the low-cost provider of real time audience measurement,\u201d explains Bill Evans, BlueZoo\u2019s CEO. \u201cNo other passive Wi-Fi occupancy detection product provides the scalability of BlueZoo, and BlueZoo delivers measurement at dramatically lower cost than camera-based solutions. Both sensor management and cloud processing are designed to accurately measure audience impressions for tens of thousands of sensor, 24×7\u201d<\/p>\n Enhanced Reporting and Alert Management For smart city and insurance use cases, BlueZoo alerts are delivered by email, SMS, or webhook to report events including \u201csensor over occupancy threshold\u201d and \u201csensor offline\u201d. BlueZoo customers can now send alerts to multiple recipients via multiple channels, rather than via only primary and failover channels. Occupancy alerts are important for building management and provide early warning of dangerous overcrowded conditions.<\/p>\n Availability About BlueZoo, Inc. Frederic Renard
\nBlueZoo introduces range-detection-based calibration to deliver a balance of fast and accurate sensor calibration, decreasing deployment times to less than ten minutes. While BlueZoo\u2019s ground-truth-based calibration will remain the gold standard for measurement accuracy, range-detection-based calibration accounts for venue-specific anomalies and can be completed in minutes. Like ground-truth-based calibration, range-detection-based calibration can be audited by using the BlueZoo mobile app.<\/p>\n
\nBlueZoo\u2019s Winter 2024 makes it easier than ever to deploy and manage large constellations of sensors. All sensor attributes can be managed from the cloud, using BlueZoo\u2019s dashboard and mobile app. Cloud management means that bulk operations, like changing Wi-Fi credentials or assigning static IP addresses, can be performed effortlessly from the BlueZoo dashboard. <\/p>\n
\nBlueZoo customers can define complex customized reports that are sent automatically by email every day, week, month, or quarter to their own customers, partners, and employees. These reports can report both aggregate and non-aggregated sensor analytics, including visits\/impressions, visitors, dwell time, unique visitors, and unique visitor recurrence. BlueZoo Winter 2024 dramatically expands reporting capabilities by allowing a single report to deliver multiple report tiles, for different sensors and different time periods, and to overlay analytics describing multiple time periods.<\/p>\n
\nBlueZoo Winter 2024 will be generally available in March. However, the new release is ready today under beta test. To experience a live demo of BlueZoo Winter 2024, schedule a session at: bluezoo.io\/bz2024<\/a>.<\/p>\n
\nBlueZoo Inc. delivers foot traffic analytics services to customers in the out-of-home advertising, retail, and insurance industries. BlueZoo has deployed thousands of sensors to hundreds of customers throughout the world and its products are protected by 6 patents. Customers include JCDecaux, Sodexo, and Executive Channel Network. All BlueZoo products are GDPR compliant and regularly audited by ePrivacy of Hamburg, Germany. BlueZoo is based in Menlo Park, California, and is funded by Fusion Fund.
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