Allied Market Research<\/a>, demand for in-store self-service options is projected to hit $88.33 billion by 2030, globally.<\/p>\n\u201cWe built tutch to solve real challenges faced by real retailers, while inspiring customers to spend more in store,\u201d said Grant Oayda, founder of tutch. \u201cWhile many emerging in-store technologies are focused on futuristic offerings, such as holographic staffing or speaking signage, shoppers aren\u2019t looking for gimmicks. We\u2019re focused on giving them the same convenience, guidance and recommendations they\u2019ve become accustomed to online. This creates a value exchange between retailers and their customers.\u201d<\/p>\n
Shoppers are usually willing to buy more than they do.<\/p>\n
Physical store retailers often have way more inventory than they can carry in a single location. This means customers are limited to what they see in store, rather than what\u2019s actually available. tutch ensures shoppers are presented with retailers\u2019 full product catalogs\u2013from in-store, online and marketplace offerings. <\/p>\n
The software surfaces relevant stock items, custom messaging and a tailored journey based on the products the customer is considering, as well as their location in the store. By digitizing the art of the upsell (and cross-sell, add-on or bundle), shoppers naturally discover new items they didn’t even know they were looking for\u2013even when store staff members are unavailable to assist them.<\/p>\n
This simplifies purchases for the customer and increases engagement and order values for the retailer. It also sets a foundation for AI to become a powerful driver of retailers\u2019 in-store experiences. Retailers already using tutch have reported successfully increasing Average Order Values by up to 30% and decreasing stock holdings by as much as 28%.<\/p>\n
Retailers are embracing new in-store insights and revenue streams.<\/p>\n
Not all retailers want to be limited to the traditional wholesale model. tutch prepares them for emerging retail formats, such as marketplacing and drop-shipping from third party partners.<\/p>\n
Customers\u2019 direct interactions with the software additionally result in valuable and secure insights into customers and what they\u2019re evaluating in-store. Retailers can use this knowledge to grow relationships with them outside of the store with the goal of increasing repeat purchases, loyalty and lifetime value. <\/p>\n
And the screen-based nature of tutch\u2019s software lends to branded digital media space for brands\u2013and new revenue potential for stores.<\/p>\n
Built for retailers, by retailers.<\/p>\n
tutch\u2019s Oayda spent 35 years building and running a chain of retail stores across Australia. This led him to team up with skilled developers to apply his first-hand retail experience to building technology that could transform the physical store space, accelerate sales and increase staff productivity. <\/p>\n
tutch\u2019s cloud-based software powers a touch-enabled journey displayed on any screens that retailers want throughout their stores\u2013and across store locations. Its customizable and configurable retailer portal enables retailers to curate the experience they want and evolve it over time.<\/p>\n
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About tutch<\/p>\n
tutch is a technology company, whose in-store digital platform makes it more likely that shoppers will purchase\u2013and spend more. Bridging the gap between online and physical retail, tutch\u2019s solution gives in-store customers a self-service option for easily exploring retailers\u2019 full product catalogs\u2013spanning what\u2019s available in the aisles, online and across their larger marketplace offerings. The software surfaces relevant stock items, custom messaging and a tailored journey based on the products the customer is considering, as well as their location in the store. Created by retailers, for retailers, tutch puts customers in control of their shopping experiences, so retailers can increase in-store revenue and optimize spend.
The Microsoft-backed company has operations in the U.S. and Australia.<\/p>\n
Kieran Powell
tutch
kieran.powell@channelvmedia.com<\/p>\n
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