{"id":129044,"date":"2024-03-26T03:27:15","date_gmt":"2024-03-26T07:27:15","guid":{"rendered":"https:\/\/d5t8g5d.farmpresstheme.com\/restaurants\/global-pizza-analysis-report-2024-market-to-reach-222-5-billion-by-2032-driven-by-expansion-of-ghost-kitchens-and-innovative-marketing-strategies\/"},"modified":"2024-03-26T03:27:15","modified_gmt":"2024-03-26T07:27:15","slug":"global-pizza-analysis-report-2024-market-to-reach-222-5-billion-by-2032-driven-by-expansion-of-ghost-kitchens-and-innovative-marketing-strategies","status":"publish","type":"post","link":"https:\/\/d5t8g5d.farmpresstheme.com\/restaurants\/global-pizza-analysis-report-2024-market-to-reach-222-5-billion-by-2032-driven-by-expansion-of-ghost-kitchens-and-innovative-marketing-strategies\/","title":{"rendered":"Global Pizza Analysis Report 2024: Market to Reach $222.5 Billion by 2032, Driven by Expansion of Ghost Kitchens and Innovative Marketing Strategies"},"content":{"rendered":"

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DUBLIN<\/span><\/span>, March 19, 2024<\/span><\/span> \/PRNewswire\/ — The\u00a0“Pizza Market Report by Type (Non-vegetarian Pizza, Vegetarian Pizza), Crust Type (Thick Crust, Thin Crust, Stuffed Crust), Distribution Channel (Quick Service Restaurants (QSR), Full-Service Restaurants (FSR), and Others), and Region 2024-2032”<\/a> report has been added to\u00a0ResearchAndMarkets.com’s<\/b> offering.<\/p>\n

The global pizza market size reached US$ 148.6 billion<\/span> in 2023. The market is projected to reach US$ 222.5 billion<\/span> by 2032, exhibiting a growth rate (CAGR) of 4.59% during 2023-2032.<\/p>\n

The shifting consumer dietary patterns due to rapid westernization, the introduction of healthier product variants, such as low-calorie, vegan, and gluten-free pizzas, and the rising popularity of online pizza ordering through web portals and mobile apps are some of the major factors propelling the market.<\/p>\n

The market is primarily driven by the increasing consumption of pizza across developing economies due to rapid westernization. In addition, continual technical advancements, such as customer preference tracking analytics, robotic automation, integrated third-party delivery systems and ghost kitchens are contributing to market growth. Besides this, various marketing campaigns and strategies adopted by the leading market players are also propelling the market growth.<\/p>\n

Pizza has become deeply ingrained in North American culture and is considered a staple food. This cultural significance and long-standing presence have contributed to the dominance of North America<\/span> in the pizza market. North America<\/span> is home to several well-known and established pizza chains that have a significant market presence.<\/p>\n

These chains, such as Pizza Hut, Domino’s Pizza, and Papa John’s, have a long history in the region and have built strong brand recognition and loyalty among consumers. Moreover, pizza chains in the region have been at the forefront of innovation and menu adaptation to cater to changing consumer preferences. They have introduced new pizza flavors, crust options, and toppings to meet evolving tastes and dietary demands.<\/p>\n

In recent years, emerging markets in regions like Asia-Pacific<\/span>, Europe<\/span>, and Latin America<\/span> are also experiencing significant growth in pizza consumption, indicating a potential shift in market dynamics in the future.<\/p>\n

Furthermore, the increasing globalization and cultural integration have introduced a wide range of international cuisines and flavors to different parts of the world. Pizzas have become a popular choice as a global food, adapting to local tastes and incorporating regional ingredients, leading to the growth of diverse pizza options. Moreover, various pizza chains offering competitive prices, discounts, combo offers, and loyalty programs are also creating a favorable market outlook across the globe.<\/p>\n

Competitive Landscape<\/b><\/p>\n

The competitive landscape of the pizza market is dynamic and diverse, with numerous players competing for market share. Presently, the leading market players are offering healthier menu choices, using high-quality ingredients, and providing nutritional information to cater to health-conscious consumers.<\/p>\n

They are also introducing vegan cheese alternatives, plant-based meat substitutes, and a wide range of vegetable toppings to accommodate the growing vegan customer base. Besides, various key players are offering competitive prices, discounts, combo offers, and loyalty programs tend to attract and retain customers. They are also investing in advertising, promotions, and social media engagement to create brand awareness, loyalty, and preference among consumers.<\/p>\n

Pizza Market Trends\/Drivers<\/b><\/p>\n

Escalating demand for convenient food items<\/b><\/p>\n

People are increasingly seeking convenient meal solutions due to hectic lifestyles and busy schedules. Moreover, the demand for ready-to-eat and frozen food items has grown as consumers look for quick and hassle-free meal options. Ready-to-eat pizzas, often sold in convenience stores or as prepackaged meals, require minimal preparation and can be consumed on the go, which is accelerating their demand. In addition, many convenience stores now offer freshly baked or heated pizza slices as a grab-and-go option.<\/p>\n

These pizzas cater to consumers looking for a quick and convenient meal while they are on the move or need a snack during their shopping trips. Furthermore, individual-sized or personal-sized pizzas, pizza rolls, pizza pockets, and mini-pizzas have also gained popularity as convenient options that can be easily eaten while commuting, at lunch breaks, or during social events.<\/p>\n

The introduction of healthier product variants<\/b><\/p>\n

As consumers become more health-conscious, there is a growing demand for healthier food choices, including pizzas. Moreover, various pizza companies are catering to various dietary preferences. For example, the availability of gluten-free crusts caters to individuals with gluten intolerance or celiac disease.<\/p>\n

Similarly, plant-based or vegan pizza taps into the growing demand for plant-based diets and attracts customers following those dietary choices. Besides, individuals are opting for pizzas made with organic and locally sourced ingredients. They prioritize sustainably and ethically produced food items. Pizza establishments that source organic produce, use locally sourced meats, and promote their environmentally-friendly practices attract consumers who value these factors in their dietary decisions.<\/p>\n

The rising popularity of online pizza ordering<\/b><\/p>\n

Online pizza ordering offers unparalleled convenience, as with just a few clicks or taps, customers can easily browse through menus, customize their orders, and place their pizza orders from the comfort of their homes or on the go. This convenience factor has led to a significant increase in pizza consumption as it eliminates the need for customers to visit physical locations or make phone calls to place orders.<\/p>\n

Online pizza ordering platforms often integrate with third-party delivery services, enabling seamless and efficient delivery processes. Customers can track their orders in real-time, receive delivery notifications, and enjoy the convenience of doorstep delivery, which is positively influencing the market growth.<\/p>\n

Key Questions Answered in This Report<\/b><\/p>\n